Information on the use of cookies
Third party cookies:
Meta – We use Facebook Inc.’s advertising tools to serve ads on this social network on our website, this tool allows us to target and evaluate advertising messages according to your behaviour on our website. Google – We use this tool to target advertising on the Google ad network. Sklik – We use the Sklik tool to target ads on Seznam’s content and search network.
Sklik on our site allows us to target and evaluate advertising messages based on customer behavior on our site. LinkedIn – We use LinkedIn to track conversions and evaluate marketing campaigns on LinkedIn. Hotjar – This tool is used for statistical purposes such as tracking website traffic through HotJar.
Types of cookies:
Key (functional) cookies – without these cookies, the site will not function properly. These cookies remember your entered data or choices (e.g. username, selected functionalities or page layout), which makes your use of the website more pleasant and saves you time. Without them, you may encounter problems in forms, calculations, or you will not be able to stay logged in. We do not need your consent to use these cookies. Analytical – they allow us to track traffic to the site and the use of different features or parts of the site. According to them, we improve the structure, form and content of the pages dmc-cz.com. Thus, we perceive all users not individually but as a whole. Tracking and remarketing – they help us optimize our offer for customers and reach them in advertising spaces on other websites. These cookies are also used to better target the advertising campaign and tailor it to a specific customer. For example, we may offer you advertising based on the services you are viewing or, on the other hand, we may no longer show you the same advertisement. Conversion – used to evaluate how advertising works and the different ways users come to our site. Third party cookies – we also use the services of our business partners who also use cookies. These cookies are controlled by third parties and we do not have access to them (e.g. for advertising or analytics purposes).